[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-why-i-will-change-my-pricing-model-from-a-lifetime-plan-to-freemium":3},{"meta":4,"html":33,"authorName":34,"authorFacebookUrl":35,"authorProfileImage":36,"authorWebsite":37,"authorJobTitle":38,"authorTwitterUrl":39,"wordCount":40,"recommended":41},{"id":5,"slug":6,"type":7,"title":8,"excerpt":9,"metaTitle":10,"metaDescription":10,"canonicalUrl":10,"featureImage":11,"publishedAt":17,"createdAt":18,"updatedAt":19,"featured":20,"readingTime":21,"tags":22,"author":32,"recommendedSlugs":10},"6330b176c36232c2a1152b1a","why-i-will-change-my-pricing-model-from-a-lifetime-plan-to-freemium","post","Switching from Lifetime Plan to Freemium: Here's Why","Unlimited highlights for everyone. Here is why from now on all users can do unlimited highlights with the online pdf & web highlighter extension.",null,{"url":12,"alt":13,"caption":14,"width":15,"height":16},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1579621970795-87facc2f976d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDZ8fG1vbmV5fGVufDB8fHx8MTY2NDEzNTc0MA&ixlib=rb-1.2.1&q=80&w=2000","Glass of money with plant","Photo by \u003Ca href=\"https:\u002F\u002Funsplash.com\u002F@micheile?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit\">micheile dot com\u003C\u002Fa> \u002F \u003Ca href=\"https:\u002F\u002Funsplash.com\u002F?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit\">Unsplash\u003C\u002Fa>",2000,1333,"2022-09-28T05:47:26.000+00:00","2022-09-25T19:52:22.000+00:00","2024-09-01T20:17:28.000+00:00",false,8,[23,26,29],{"name":24,"slug":25},"News","news",{"name":27,"slug":28},"Web Highlights","web-highlights",{"name":30,"slug":31},"My Journey","my-journey","marius-bongarts","\u003Cp>\n  In this article, I would like to share with you my thoughts and concerns regarding the decision to make\n  \u003Ca href=\"https:\u002F\u002Fweb-highlights.com\" rel=\"noopener\">\u003Cstrong>Web Highlights\u003C\u002Fstrong>\u003C\u002Fa>\n  a Freemium application.\n\u003C\u002Fp>\n\u003Cp>\n  In the past weeks, I have decided to change the pricing model of Web Highlights. In my\n  \u003Ca href=\"https:\u002F\u002Fmedium.com\u002F@mariusbongarts\u002Fmy-journey-to-the-first-9-99-with-my-side-project-3edc13dd1f2d\">\n    previous posts\n  \u003C\u002Fa>\n  , I described why I chose the current\n  \u003Cstrong>\u003Cem>pay-once-use\u003C\u002Fem>\u003C\u002Fstrong>\n  forever model in the first place. Everyone hates subscriptions, and the hurdle of paying $12.99 once is much lower\n  than committing to a subscription model. Nevertheless, I decided to change the model.\n\u003C\u002Fp>\n\u003Cp>\n  In the future, all users should be able to create\n  \u003Cstrong>unlimited highlights\u003C\u002Fstrong>\n  . Every user starts with a 7-day trial to enjoy all features. After the trial, users can continue highlighting, but\n  some features like\n  \u003Cstrong>creating tags\u003C\u002Fstrong>\n  ,\n  \u003Cstrong>notes\u003C\u002Fstrong>\n  , and\n  \u003Cstrong>exports\u003C\u002Fstrong>\n  are limited. To enjoy all features, users should pay a yearly amount of $12.99.\n\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Here are the reasons for my decision:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Cblockquote>\n  One thing beforehand: Of course, all users who are currently\n  \u003Cstrong>Premium users will continue to use Web Highlights without restrictions forever\u003C\u002Fstrong>\n  . If you are not yet a Premium user, do so quickly to secure the Life-Time Premium version before it is no longer\n  available in the next few weeks.\n\u003C\u002Fblockquote>\n\u003Chr \u002F>\n\u003Ch3 id=\"freemium-model-brings-more-users\">Freemium model brings more users\u003C\u002Fh3>\n\u003Cp>\n  Once I decided to offer a Freemium version of my product, I got scared. Currently, there are many users who will make\n  a one-time payment to enjoy unlimited highlights. I was wondering:\n\u003C\u002Fp>\n\u003Cblockquote>\n  \u003Cstrong>Will users commit to paying a yearly amount to enjoy all features of the extension?\u003C\u002Fstrong>\n\u003C\u002Fblockquote>\n\u003Cp>\n  Honestly, I don’t know yet, and I will address pricing later in this article. But I know two things for certain — I\n  know users will pay for my product, and I also know that some people are uninstalling the extension because they are\n  not willing to pay for it.\n\u003C\u002Fp>\n\u003Cp>\n  Of\n  \u003Cstrong>1738\u003C\u002Fstrong>\n  users who uninstalled my extension and filled out the survey,\n  \u003Cstrong>128\u003C\u002Fstrong>\n  thought it was too expensive:\n\u003C\u002Fp>\n\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\n  \u003Cimg\n    src=\"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F1600\u002F1*_miDshh6h0Ts9U34_9DHvg.png\"\n    class=\"kg-image\"\n    alt=\"Why did you uninstall Web Highlights?\"\n    loading=\"lazy\"\n  \u002F>\n  \u003Cfigcaption>Why did you uninstall Web Highlights?\u003C\u002Ffigcaption>\n\u003C\u002Ffigure>\n\u003Cp>\n  I also know that only around 30 % of users fill out the survey when uninstalling it. This means that from the\n  \u003Cstrong>10,759\u003C\u002Fstrong>\n  users who uninstalled my extension, I could have held at least\n  \u003Cstrong>7.4 %\u003C\u002Fstrong>\n  . That might have led to\n  \u003Cstrong>796\u003C\u002Fstrong>\n  more active users.\n\u003C\u002Fp>\n\u003Cblockquote>\u003Cstrong>But what do I gain from users who are not willing to pay for my product?\u003C\u002Fstrong>\u003C\u002Fblockquote>\n\u003Cp>\n  This is the question I asked myself. After all, each user also means\n  \u003Cstrong>costs for databases and servers\u003C\u002Fstrong>\n  . I reached out to a fellow writer on Medium — \n  \u003Ca href=\"https:\u002F\u002Fmedium.com\u002Fu\u002Fad08aca60f7d\">George Field\u003C\u002Fa>\n  . George is a Software Engineer and has a lot of experience in building SaaS and is especially specialized in SEO\n  marketing.\n\u003C\u002Fp>\n\u003Cp>\n  George’s articles and e-books fill the gap that exists for many developers — the gap between building a product and\n  marketing it. If you feel addressed, you should not miss his articles.\n\u003C\u002Fp>\n\u003Cp>\n  I shared my concerns to have increasing costs for more users who will eventually never pay a single cent for my\n  extension. He shared two valuable thoughts, that opened my eyes:\n\u003C\u002Fp>\n\u003Cp>\u003Cstrong>1. Every free user might convert into a paying one\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\n  The probability is very high that the FREE version will satisfy most users. Nevertheless, every user can decide to buy\n  a premium subscription at any time.\n\u003C\u002Fp>\n\u003Cp>\n  Another significant side effect is that it keeps me motivated to add valuable features. More premium features will\n  make more users willing to pay for a great product.\n\u003C\u002Fp>\n\u003Cp>\u003Cstrong>2. Every user brings value to my product\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\n  Currently, I am not considering selling Web Highlights. The app is a matter of the heart for me. I never thought the\n  app would ever have so many users when I started developing it as a student 3 years ago.\n\u003C\u002Fp>\n\u003Cp>\n  Still, I might consider selling it at some point in the future. And if you take this into account in your current\n  marketing strategy, every active user is an added value. My application currently has more than\n  \u003Cstrong>5,000\u003C\u002Fstrong>\n  active users. I don’t know the current value of my application, but with\n  \u003Cstrong>50,000\u003C\u002Fstrong>\n  users it will definitely be worth a lot more.\n\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch3 id=\"many-users-are-happy-to-pay-more\">Many users are happy to pay more\u003C\u002Fh3>\n\u003Cp>My product is great, and I know many users love it as much as I do. I always tried to follow one simple rule:\u003C\u002Fp>\n\u003Cblockquote>Build something 100 people love, not something 1 million people kind of like. — Paul Graham\u003C\u002Fblockquote>\n\u003Cp>\n  I never focused on getting a million users, and I always try to respond to every user request as good and fast as I\n  can.\n\u003C\u002Fp>\n\u003Cp>\n  And I’ll be honest, the best moments are when users tell me how much my application makes their lives easier. I can\n  still remember clearly when I received this email on a Wednesday evening.\n\u003C\u002Fp>\n\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\n  \u003Cimg\n    src=\"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F1600\u002F1*wMnfQ339U5zK7E80VzI3cA.png\"\n    class=\"kg-image\"\n    alt=\"Email — (Transcript below)\"\n    loading=\"lazy\"\n  \u002F>\n  \u003Cfigcaption>Appreciation Email\u003C\u002Ffigcaption>\n\u003C\u002Ffigure>\n\u003Chr \u002F>\n\u003Cp>\n  \u003Cstrong>\u003Cem>++++++++++ Accessible transcript of the email ++++++++++++\u003C\u002Fem>\u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n  \u003Cem>\n    Hello Marius,\n    \u003Cbr \u002F>\n    I could have said a lot about me but today it’s about you. Here are 5 great things about you :\n  \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Col>\n  \u003Cli>\n    \u003Cem>\n      The “Web Highlights” chrome extension is best to have if we consider productivity aspect.Thanks for that. Just\n      thanks, No way !! Kudos to that. I am grateful for that.\n    \u003C\u002Fem>\n  \u003C\u002Fli>\n  \u003Cli>\n    \u003Cem>\n      You’re really into web development.I don’t know why you do it : out of passion \u002F you’re crazy about it \u002F that\n      makes your living but your end-product + thinking + development is solving user’s problems.\n    \u003C\u002Fem>\n  \u003C\u002Fli>\n  \u003Cli>\n    \u003Cem>\n      I have recently graduated out of college, now working as a software engineer and learning web development for my\n      side project. I can gladly tell you that you have figured out your domain \u002F niche area well.\n    \u003C\u002Fem>\n  \u003C\u002Fli>\n  \u003Cli>\n    \u003Cem>\n      You didn’t create Web Highlights as just another side project. You implemented a better freemium model which means\n      you thought about business. I was happy to pay $10 for your contribution. The freemium business model with $10 is\n      not less \u002F more , as per my convenience. It’s just perfect.\n    \u003C\u002Fem>\n  \u003C\u002Fli>\n  \u003Cli>\n    \u003Cem>\n      As I already mentioned, it wasn’t a good-to-have resume project. Your interaction with the user’s comment \u002F\n      queries on chrome extension review tab shows you are available for the users. That’s a good skill that I aspire to\n      imbue in.\n    \u003C\u002Fem>\n  \u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>\n  \u003Cem>\n    Thanks again for your contribution, hard-time development days and multiple late night sleeps. I not only appreciate\n    that but also admire it.\n  \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\u003Cem>Bye. Take Care. Lots of love from India.\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>\n  \u003Cstrong>\u003Cem>++++++++ End of accessible transcript of the email ++++++++++++\u003C\u002Fem>\u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Cp>\n  I must say that this email overwhelmed me. Such emails make me motivated a thousand times more than any single\n  notification of payment received. Again, a big thank you for this great email — If people would express their\n  gratitude more often in this world like this, there were fewer problems.\n\u003C\u002Fp>\n\u003Cp>...Now I’ve drifted a bit :D\u003C\u002Fp>\n\u003Cp>\n  What I actually wanted to say is that if users love the application, then they are usually willing to pay for it. By\n  providing a life-time plan for $12.99, I am missing out on money from users who would be happy to pay more.\n\u003C\u002Fp>\n\u003Cblockquote>\"One mistake many startups make is offering a “top-tier” unlimited plan\" — Des Traynor\u003C\u002Fblockquote>\n\u003Cp>\n  A user with extremely heavy usage for years pays the same price as someone who uses it for 3 months and stops using\n  it.\n\u003C\u002Fp>\n\u003Cp>\n  In doing so, with the freemium version, I might have lost the user with less utility after a year. But the user who\n  uses my app regularly and loves it would have loved to pay more over years.\n\u003C\u002Fp>\n\u003Cblockquote>\n  “The types of customers who use your unlimited plans are the ones who are happy to pay far more than you’re already\n  charging […]” -\n  \u003Cstrong>Des Traynor\u003C\u002Fstrong>\n\u003C\u002Fblockquote>\n\u003Chr \u002F>\n\u003Ch3 id=\"1299-per-year-is-a-fair-price\">$12.99 per year is a fair price\u003C\u002Fh3>\n\u003Cp>\n  Let’s get back to pricing. As mentioned, I don’t know yet whether users will also pay for functionalities like\n  \u003Cstrong>creating tags\u003C\u002Fstrong>\n  ,\n  \u003Cstrong>adding notes\u003C\u002Fstrong>\n  , and\n  \u003Cstrong>exporting highlights.\u003C\u002Fstrong>\n  The big question is\n  \u003Cstrong>: Are users willing to pay for those features too when highlighting is not limited?\u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n  I reached out to a friend of mine, who I turn to most times when I need a second opinion on my app or articles.\n  \u003Ca href=\"https:\u002F\u002Fmedium.com\u002Fu\u002Ff99c73950195\">Martin Thissen\u003C\u002Fa>\n  is a Data Scientist who always has helpful tips at the ready. If you are interested in\n  \u003Cstrong>Data Engineering\u003C\u002Fstrong>\n  and\n  \u003Cstrong>Deep Learning,\u003C\u002Fstrong>\n  check out\n  \u003Ca href=\"https:\u002F\u002Fmedium.com\u002F@martin-thissen\">his articles\u003C\u002Fa>\n  . You can learn a lot from him.\n\u003C\u002Fp>\n\u003Cp>\n  I pitched him a few different pricing models and shared my concerns about losing paying customers. Summarized, he\n  said:\n\u003C\u002Fp>\n\u003Cblockquote>\n  \"Never make decisions based on your gut, look at the data\". —\n  \u003Ca href=\"https:\u002F\u002Fmedium.com\u002Fu\u002Ff99c73950195\">Martin Thissen\u003C\u002Fa>\n\u003C\u002Fblockquote>\n\u003Cp>\n  He told me that a fundamental task in his professional field is not to decide based on gut feelings. And honestly,\n  that was exactly what I was trying to do. I love the tag and notes feature of my application, so I assumed users would\n  love them too and therefore pay for it. But I never looked at the actual data — so I did.\n\u003C\u002Fp>\n\u003Cp>Here are my findings:\u003C\u002Fp>\n\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\n  \u003Cimg\n    src=\"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F1600\u002F1*2-1PniOceUvB3CKrFtaNUw.png\"\n    class=\"kg-image\"\n    alt=\"Number of Web Highlights (25.09.2022)\"\n    loading=\"lazy\"\n  \u002F>\n  \u003Cfigcaption>Number of created highlights (25.09.2022)\u003C\u002Ffigcaption>\n\u003C\u002Ffigure>\n\u003Cp>\n  Currently, users created\n  \u003Cstrong>193,207\u003C\u002Fstrong>\n  highlights with the extension. Of these,\n  \u003Cstrong>7% (14,446)\u003C\u002Fstrong>\n  contain tags to better structure the highlights.\n\u003C\u002Fp>\n\u003Cp>\n  But since I’m most interested in knowing which features are the most valuable, I looked specifically at the\n  \u003Cstrong>Premium\u003C\u002Fstrong>\n  users’ highlights.\n\u003C\u002Fp>\n\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\n  \u003Cimg\n    src=\"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F1600\u002F1*ohmY_YmQn2ctdz7WIdqfOA.png\"\n    class=\"kg-image\"\n    alt=\"Number of Premium users’ created highlights (25.09.2022)\"\n    loading=\"lazy\"\n  \u002F>\n  \u003Cfigcaption>Number of Premium users’ created highlights (25.09.2022)\u003C\u002Ffigcaption>\n\u003C\u002Ffigure>\n\u003Cp>Premium users are more likely to create tags, which was a promising revealing.\u003C\u002Fp>\n\u003Cp>\n  I also looked at how often the\n  \u003Cstrong>notes\u003C\u002Fstrong>\n  feature is used. Here I must consider that the feature is only been available since June 2022.\n\u003C\u002Fp>\n\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\n  \u003Cimg\n    src=\"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F1600\u002F1*A2UjKszx0Uw6fyX3W1t22A.png\"\n    class=\"kg-image\"\n    alt=\"Highlights with Notes since June 2022\"\n    loading=\"lazy\"\n  \u002F>\n  \u003Cfigcaption>Highlights with Notes since June 2022\u003C\u002Ffigcaption>\n\u003C\u002Ffigure>\n\u003Cp>\n  From all highlights since June 2022,\n  \u003Cstrong>5,565\u003C\u002Fstrong>\n  contain notes and from all premium highlights,\n  \u003Cstrong>1,438\u003C\u002Fstrong>\n  . It shows that users take notes quite regularly. Still, I don’t see any difference in usage between premium and free\n  users.\n\u003C\u002Fp>\n\u003Cp>\n  In conclusion, I am positive about the data exploration. Most users use the\n  \u003Cstrong>tags\u003C\u002Fstrong>\n  and\n  \u003Cstrong>notes\u003C\u002Fstrong>\n  functionality, so hopefully many users will pay for it as well. Unfortunately, I don’t have any data about the\n  \u003Cstrong>export\u003C\u002Fstrong>\n  functionality, as I am not tracking it.\n\u003C\u002Fp>\n\u003Cp>My gut feeling must be sufficient for now. At least until I track it, which I should.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch3 id=\"subscription-models-bring-financial-security\">Subscription models bring financial security\u003C\u002Fh3>\n\u003Cp>\n  There is a reason subscription models have become popular in recent decades. Having a recurring revenue stream\n  provides financial stability.\n\u003C\u002Fp>\n\u003Cp>\n  And I’d be lying if I didn’t decide from a financial perspective as well. While I was able to take advantage of many\n  free plans for\n  \u003Cstrong>servers\u003C\u002Fstrong>\n  and\n  \u003Cstrong>databases\u003C\u002Fstrong>\n  in the early years, I now have recurring costs that need to be covered.\n\u003C\u002Fp>\n\u003Cp>\n  Unfortunately, some providers I use, such as\n  \u003Cstrong>Heroku\u003C\u002Fstrong>\n  , no longer offer their free plans. This has also increased my costs. Below, I summarize my ongoing monthly costs:\n\u003C\u002Fp>\n\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\n  \u003Cimg\n    src=\"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F1600\u002F1*7R6NW-4McJbR2tGgj8BgQQ.png\"\n    class=\"kg-image\"\n    alt=\"Monthly Costs: 27 Dollar, Yearly Costs: 324 Dollars\"\n    loading=\"lazy\"\n  \u002F>\n  \u003Cfigcaption>Costs Web Highlights\u003C\u002Ffigcaption>\n\u003C\u002Ffigure>\n\u003Cp>\n  I have always tried to keep my costs as low as possible. I think that I have comparatively very low costs. Still, I\n  need\n  \u003Cstrong>at least three paying users every month\u003C\u002Fstrong>\n  to cover the recurring costs. Currently, that’s no problem. But what if growth stops and there are rarely new users\n  installing the extension? A recurring income stream would protect me from this risk.\n\u003C\u002Fp>\n\u003Cp>\n  But, the freemium model also comes with downsides in terms of costs. For example, if users can make unlimited\n  highlights soon, I expect higher costs for the database. And at some point with increasing traffic of the application\n  I need to have a better server infrastructure.\n\u003C\u002Fp>\n\u003Cp>Still, with a reliable yearly income stream, I am much better off and prepared for the future.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch3 id=\"final-thoughts\">Final Thoughts\u003C\u002Fh3>\n\u003Cp>\n  End users hate subscriptions and it was a very hard and long decision I had to make. However, I am confident that\n  users who love my application will be happy to pay an annual amount for my application. Also, all users are able to do\n  unlimited highlights, which will hopefully convince even more people to use\n  \u003Ca href=\"https:\u002F\u002Fweb-highlights.com\u002F\" rel=\"noopener\">\u003Cstrong>Web Highlights\u003C\u002Fstrong>\u003C\u002Fa>\n  .\n\u003C\u002Fp>\n\u003Cp>\n  Get in touch with me via\n  \u003Cstrong>\u003C\u002Fstrong>\n  \u003Ca\n    href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarius-bongarts-6b3638171\u002F\"\n    rel=\"noopener ugc nofollow noopener noopener noopener noopener noopener\"\n  >\n    \u003Cstrong>LinkedIn\u003C\u002Fstrong>\n  \u003C\u002Fa>\n  , follow me on\n  \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FMariusBongarts\" rel=\"noopener ugc nofollow noopener noopener noopener noopener noopener\">\n    \u003Cstrong>Twitter\u003C\u002Fstrong>\n  \u003C\u002Fa>\n  \u003Cstrong>\u003C\u002Fstrong>\n  or\n  \u003Cstrong>\u003C\u002Fstrong>\n  \u003Ca href=\"https:\u002F\u002Fmedium.com\u002Fsubscribe\u002F@mariusbongarts\" rel=\"noopener\">\u003Cstrong>subscribe\u003C\u002Fstrong>\u003C\u002Fa>\n  to get my stories via email.\n\u003C\u002Fp>\n","Marius Bongarts","https:\u002F\u002Fwww.facebook.com\u002FMariusBongartsWeb","\u002Fblog\u002Fcontent\u002Fimages\u002F2022\u002F08\u002FIMG_7861_Square.jpeg","https:\u002F\u002Fmarius-bongarts.de\u002F","Founder & Software Engineer","https:\u002F\u002Ftwitter.com\u002FMariusBongarts",1963,[42,77,94],{"id":43,"slug":44,"title":45,"description":46,"url":47,"publishedAt":48,"createdAt":49,"updatedAt":50,"featured":20,"readingTime":51,"tags":52,"imageUrl":57,"imageAlt":58,"faviconUrl":59,"publishedAtString":48,"category":60,"readTimeString":76},"688719cf8b4b770aa39407fc","my-simple-strategy-for-3-268-5-star-chrome-extension-reviews","My Simple Strategy for 3,268 5‑Star Chrome Extension Reviews","Get 37x more reviews than Grammarly with this simple strategy. Learn the Win-Ask Method to boost your Chrome extension ratings and user engagement.","https:\u002F\u002Fweb-highlights.com\u002Fblog\u002Fmy-simple-strategy-for-3-268-5-star-chrome-extension-reviews\u002F","2025-07-28T06:48:26.000+00:00","2025-07-28T06:33:51.000+00:00","2025-07-28T07:04:33.000+00:00",6,[53,54,55,56],"Marketing","Side Projects","Side Hustle","Chrome Extension","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1633613286991-611fe299c4be?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDF8fHJhdGluZ3xlbnwwfHx8fDE3NTM2ODQ0MzR8MA&ixlib=rb-4.1.0&q=80&w=2000","Five yellow star-shaped objects placed diagonally on a pink and blue background.","https:\u002F\u002Fweb-highlights.com\u002Ffavicon.ico",[61,69],{"type":31,"title":62,"shortTitle":30,"icon":63,"description":64,"excerpt":65,"thumbnail":66},"Behind the Scenes of Web Highlights","rocket","Hey 👋 I am Marius. I started Web Highlights in 2019 as a tool just for myself and have been working on it alone since then. Learn from my mistakes and stories right from the beginning how I grew the Chrome Extension to 250K users without any marketing costs.","These posts are the honest build log of Web Highlights: what worked, what hurt, and what I’d do again. If you care about indie products, Chrome extensions, or SEO-led growth, you’ll find practical lessons alongside the personal story.",{"url":67,"alt":68},"https:\u002F\u002Fweb-highlights.com\u002Fimages\u002Fme.png","Me, Marius Bongarts, in front of sea in Portugal, Algarve",{"type":70,"title":71,"shortTitle":72,"icon":73,"description":74,"excerpt":75},"productivity","Browser Productivity & Chrome Extensions","Productivity","command","Curated extension lists, focus workflows, and tips for getting more from Chrome—always with an eye toward reading, capture, and learning.","Productivity isn’t only task managers. These articles cover the browser layer: extensions that protect focus, comparisons that save you from dead-end tools, and setup tips that keep your reading and capture stack lightweight but powerful.","6 min read",{"id":78,"slug":79,"title":80,"description":81,"url":82,"publishedAt":83,"createdAt":84,"updatedAt":83,"featured":20,"readingTime":51,"tags":85,"imageUrl":88,"imageAlt":89,"faviconUrl":59,"publishedAtString":83,"category":90,"readTimeString":76},"671f386db98706751d677b5f","how-to-show-a-link-preview-on-any-website","How To Show A Beautiful Link Preview On Any Website","Easily add link previews to any website using the open-source Previewbox library. Works with any framework, fetching Open Graph data automatically.","https:\u002F\u002Fweb-highlights.com\u002Fblog\u002Fhow-to-show-a-link-preview-on-any-website\u002F","2024-10-29T20:25:55.000+00:00","2024-10-28T07:08:29.000+00:00",[86,87],"Web Development","SEO","https:\u002F\u002Fweb-highlights.com\u002Fblog\u002Fcontent\u002Fimages\u002F2024\u002F10\u002F0_dkKw8Q1T3dUhNBo7.jpg","Lake with mountains in background",[91,93],{"type":31,"title":62,"shortTitle":30,"icon":63,"description":64,"excerpt":65,"thumbnail":92},{"url":67,"alt":68},{"type":70,"title":71,"shortTitle":72,"icon":73,"description":74,"excerpt":75},{"id":95,"slug":96,"title":97,"description":98,"url":99,"publishedAt":100,"createdAt":101,"updatedAt":102,"featured":20,"readingTime":103,"tags":104,"imageUrl":106,"imageAlt":107,"faviconUrl":59,"publishedAtString":100,"category":108,"readTimeString":111},"66ed6878e07b961e2f231a8f","lessons-from-a-bamboo-tree-staying-motivated-on-my-side-project","Five Years to 100K Users: The Bamboo Tree Story for Side Project Growth","Discover how a bamboo tree can inspire solopreneurs to stay motivated on side projects. Learn the value of delayed gratification on the journey to success.","https:\u002F\u002Fweb-highlights.com\u002Fblog\u002Flessons-from-a-bamboo-tree-staying-motivated-on-my-side-project\u002F","2024-09-22T20:17:54.000+00:00","2024-09-20T12:20:08.000+00:00","2024-09-24T07:00:43.000+00:00",7,[30,105,54,55],"Story","https:\u002F\u002Fweb-highlights.com\u002Fblog\u002Fcontent\u002Fimages\u002F2024\u002F09\u002F0_JjFAqJ78cyJMViqZ.webp","Tall Bamboo Tree",[109],{"type":31,"title":62,"shortTitle":30,"icon":63,"description":64,"excerpt":65,"thumbnail":110},{"url":67,"alt":68},"7 min read"]